نوع مقاله : مقاله پژوهشی
موضوعات
عنوان مقاله English
نویسنده English
Creating job opportunities The necessity of paying attention to entrepreneurship, paying attention to the media, and the composition of the country's young population can play an irreplaceable role in changing people's attitudes and providing public education in the field of business. The present article, focusing on mobile learning, Internet television (IPTV), entrepreneurship instrucation, and its programs, attempts to examine the relationship of such content with entrepreneurship indicators at four levels, social, organizational, and individual, and the content of Internet television programs. The research, with a mixed approach of descriptive-correlational research, selected the statistical population of the audience in Tehran in the year (2014-2015) who watched television programs on the topic of entrepreneurship on video Internet networks using a random sampling method and answered a questionnaire. The sample size was based in the qualitative part, through interviews with 20 experts, and in the quantitative phase, through a researcher-made questionnaire, the opinions of 246 people as a sample group were analyzed. The validity of the questionnaire was confirmed based on face and content validity, and its Cronbach's alpha was 0.87, which indicates the appropriate reliability of the research tool. In order to examine and confirm the pattern extracted from the qualitative part of the research and examine the construct validity of the questionnaire factors, structural equation modeling was used using Lisrel software. The results of the research showed that the entrepreneurial content of the Internet television program affects individual indicators and, through them, organizational indicators of entrepreneurship. In addition, social indicators of entrepreneurship also have a positive and significant effect on both individual indicators and organizational indicators of entrepreneurship.
کلیدواژهها English