This study aimed to analyze the impact of education in the Metaverse city on improving urban quality of life in Tabriz. The Metaverse, as a new platform for digital interaction, enables interactive learning and urban living experiences in three-dimensional environments. The research employed a descriptive–analytical method, and data were collected using a questionnaire with 45 items across seven main dimensions: social, cultural, environmental, technological, psychological, educational, and economic. The statistical population consisted of 200 experts in urban planning, technology, and education, selected through purposive and snowball sampling. Data were analyzed using SmartPLS software. The measurement model results showed that all factor loadings were above 0.7, and composite reliability ranged between 0.85 and 0.92. The overall model fit index GoF was equal to 0.62, and the coefficient of determination for urban quality of life was equal to 0.73, indicating a good model fit. In the structural model, the Metaverse education path to quality of life had a coefficient of 0.22, the technological dimension 0.29, and the social dimension 0.18, representing the strongest effects. The findings reveal that education in the Metaverse environment enhances digital literacy, social interaction, reduction of urban travel, and spatial perception, thereby improving urban sustainability and well-being. Overall, Metaverse-based education is an innovative strategy that can contribute to achieving smart, sustainable, and human-centered cities in Iran.